Industry practice
E-commerce & D2C Recruitment in India
Hiring in E-commerce & D2C
We recruit for marketplaces, D2C brands, quick-commerce and online-first retail, growth and performance marketing, category management, customer experience, supply chain and fulfilment.
Candidates in this sector are unusually easy to assess on evidence: ROAS, contribution margin, retention cohorts, fulfilment cost per order. We screen against the numbers a candidate actually owned rather than the ones their company reported.
What makes E-commerce & D2C hiring difficult
Attributing results to the individual
A brand that grew fast does not prove the candidate drove it. We probe what they personally owned, decided and measured.
Fast-moving compensation benchmarks
Performance marketing and growth pay has moved sharply. We benchmark at kick-off so the brief is fundable.
Funding-stage fit
Operators from well-funded businesses often struggle in capital-efficient ones. Stage fit is screened explicitly.
Seasonal fulfilment surges
Sale-event operations staffing is planned as contract capacity rather than permanent headcount.
Roles across the sector
Grouped by function. Adjacent roles are almost always in scope.
Growth & Marketing
- Head of Growth
- Performance Marketing Manager
- Retention / CRM Lead
- Content & Social Lead
- SEO Manager
- Marketplace Manager
Category & Commercial
- Category Head
- Buying & Merchandising Manager
- Pricing Analyst
- Business Analyst
- Partnerships Manager
- Revenue Manager
Operations & Fulfilment
- Supply Chain Head
- Warehouse Manager
- Last-mile Operations Lead
- Inventory Planner
- Customer Experience Head
- Returns & Reverse Logistics Manager
Product & Technology
- Product Manager, Commerce
- Full Stack Engineer
- Data Analyst
- UX Designer
- Platform Engineer
- CTO / Head of Engineering
How we hire for E-commerce & D2C
Permanent Recruitment
Specialist hiring for professional and mid-management roles.
RPO Services
Your recruitment function, run by us, embedded in your team.
Staffing Services
Contract, temporary and payrolled talent, compliantly managed.
CXO & Leadership Hiring
C-suite and senior leadership appointments, assessed against outcomes.
What we are seeing in E-commerce & D2C
- 01
Bengaluru, Gurgaon and Mumbai hold the deepest e-commerce operator pools.
- 02
Quick-commerce growth has pulled experienced fulfilment and last-mile talent into short supply.
- 03
Equity forms a meaningful part of senior offers and must be explained credibly to land well.
- 04
Candidates increasingly evaluate runway and unit economics before accepting, be ready for that conversation.
E-commerce & D2C recruitment, frequently asked
Yes. Early-stage mandates need candidates who are comfortable with ambiguity and capital efficiency, which is a specific screen we apply rather than assume.
Yes, through contract staffing, with warehouse, fulfilment and customer support capacity contracted ahead of the event window.
On the metrics they personally owned, spend managed, ROAS, CAC, contribution margin and retention cohorts, with the specifics probed rather than accepted at face value.
Start hiring
Hiring in E-commerce & D2C?
Brief the consultant who covers this sector. You will get an honest read on the market before we start, not after six weeks.